About

I’m a Senior User Experience Designer with a deep knowledge in User-Centered methodologies, Service Design and User Research. I think that good Design lies in the “sweet spot” between User needs, Business goals, Aesthetics and Technology.

I have hands-on experience in digital projects for Sports, eCommerce, Travel, Cultural, Education and Corporate communication industries. In my role, my main duties are about setting the overall design strategy and leading creative multidisciplinary teams in end-to-end projects, from the discovery until the final execution phase. However, I’m always keen to keep my hands “dirty” by working actively in the various phases of a digital project.

I’m currently working for deltatre, jumping around sport federations, major events and international broadcasters, between Design Strategy, User Research, UX Design and future-looking AR/VR experiences.

Besides that, I love listening music, taking photographs and traveling. I’m a good skier, a decent football player and a wannabe tennis master.