I’m a Senior Experience Designer with a deep knowledge in User-Centered methodologies, Service Design and User Research. I think that good Design lies in the “sweet spot” between User needs, Business goals, Aesthetics and Technology. I believe in a Collaborative, Iterative and Inclusive process.

I have hands-on experience in digital projects for Sports, eCommerce, Travel, Cultural, Education and Corporate communication industries. In my role, my main duties are about setting the overall design strategy and leading creative multidisciplinary teams in end-to-end projects, from the discovery until the final execution phase. However, I’m always keen to keep my hands “dirty” by working actively in the various phases of a digital project.

I’m currently working for Digital/McKinsey, helping clients shape their direction in the digital world and creating engaging experiences by using my skills in design research, analysis, workshop facilitation, UX design and rapid prototyping.

Besides that, I love listening music, taking photographs and traveling. I’m a good skier, a decent football player and a wannabe tennis master.